AUTOMOTIVE OEM
INCREASE YOUR SALES
Automotive companies spend significant amounts of money to develop and market options and accessories to support the individualisation of the customer’s car. The idea is to better target individual needs, get more satisfied customers and improve the margin on each car sold.
In the past, many OEMs have been unable to fully capitalise on this opportunity. They have simply lacked a way to show their customers these options and accessories in their proper context – mounted on the car, that is.
Without the means to understand what their car could look like, many buyers rest insecure and hesitant to go ahead with their purchase. In the worst case, a hesitant customer is a customer lost.
SPARK DIGITAL SHOWROOM™
The Spark Digital Showroom (SDS) is a proven, off-the-shelf software platform for car configurators which addresses this issue specifically. With a unique set of technologies it has a combination of features that is unparalleled in the industry.
The SDS platform enables new car configurators, used car configurators, accessory sales apps – all with the highest degree of individualisation.
Spark Vision has been working in Automotive for nearly two decades. Not only do we understand cars – we love cars! We know all about the challenges in terms of product offering complexity, market adaptations, left and right-hand drive, managing options and accessories, and putting all this into a practical, efficient sales tool.
Through the years, we have worked with several Automotive OEMs, such as Audi, Saab Automobile, Volvo Cars, Škoda Auto, Seat and Hyundai, as well as Scania Trucks.
YOUR ONE STOP PARTNER
Spark Vision can act as your one stop visualisation partner for your car configurator. Our tested and proven software platform is much like smorgasbord, where you can pick the parts you want. We make sure to fit it seamlessly into your current – or next – car configurator eco-system.
With our unmatched technology, our experienced and talented team delivers a world-class buying experience that brings your car configurator alive.
INCREASE YOUR SALES. GET A DEMO.
VISUALISATION TECHNOLOGY
Our visualisation technology is image-based, where all visual components are pre-rendered. This ensures a very high picture quality in terms of detail, realism, and artistry.
We use high resolution 3D models and a computational intense rendering pipeline to achieve maximum quality and realism. Each picture element represents a product choice, option or accessory. The final image is composed in real-time using automatic pixel-level depth sorting.
The result is a very lightweight front-end, able to run on desktop computers, tablets, and mobiles, without any performance hit, while achieving the best possible picture quality – beautiful visuals that help sell the car.
NEW AND USED CARS IN STOCK
Not all cars are built to order. In fact, most cars sold are not. There are new cars waiting on the lot to be sold and many more that are used, waiting for their second owner. Cars are returned after a lease contract or traded in when a new car is sold.
Cars in stock bind capital and need to get sold in order to make place for new models arriving. They should be sold soonest, and to the best price possible.
Supporting dealers in getting their stock sold faster and at higher margins, makes them more profitable and makes room for new models to be launched.