INCREASE YOUR SALES
Automotive companies spend significant amounts of money to develop and market options and accessories that support the individualisation of the customer’s car. The idea is to better target individual needs, improve customer satisfaction and improve the gains on each car sold.
In the past, many OEMs have been unable to fully capitalise on this opportunity. They have simply lacked a way to show their customers these options and accessories in their proper context – mounted on the car.
Without the means to understand what their car could look like, many buyers remain insecure and hesitant to go ahead with their purchase. In the worst case, a hesitant customer is a lost customer.
SPARK DIGITAL SHOWROOM™
The Spark Digital Showroom (SDS) is a proven, off-the-shelf software platform for car configurators that specifically addresses this issue. With a unique set of technologies it has a combination of features that is unparalleled in the industry.
The SDS platform enables new car configurators, used car configurators, and accessory sales apps – all with the highest degree of individualisation.
Spark Vision has been working in the automotive industry for nearly two decades. Not only do we understand cars – we love cars! We know all about the challenges in terms of product-offer complexity, market adaptations, left- and right-hand drive, managing options and accessories, and have put all this into a practical, efficient sales tool.
Over the years, we have worked with several Automotive OEMs, such as Audi, Saab Automobile, Volvo Cars, Škoda Auto, Seat and Hyundai, as well as Scania Trucks.
YOUR ONE STOP PARTNER
Spark Vision can act as your one stop visualization partner for your car configurator. Our tried and tested software platform is much like smorgasbord, where you can pick the parts you want. We make sure to fit it seamlessly into your current – or next – car configurator ecosystem.
With our unmatched technology, our experienced and talented team delivers a world-class buying experience that brings your car configurator to life.
Our visualization technology is image-based, with all visual components pre-rendered. This ensures very high picture quality in terms of detail, realism, and artistry.
We use high resolution 3D models and a computational, intense rendering pipeline to achieve maximum quality and realism. Each picture element represents a product choice, option or accessory. The final image is composed in real time using automatic pixel-level depth sorting.
The result is a very lightweight front end, able to run on desktop computers, tablets, and mobiles, without any performance hit, while achieving the best possible picture quality – beautiful visuals that help sell the car.
NEW AND USED CARS IN STOCK
Not all cars are built to order. In fact, most cars sold are not. There are new cars waiting in the dealership to be sold - and many more that are used, waiting for their second owner. Cars are returned after a lease contract or traded in when a new car is sold.
Cars in stock bind capital and need to be sold to make way for new models arriving. They should be sold as early as possible, and for the best price possible.
With the Spark In Stock Car Configurator™, you and your retailers can present new and used cars online, letting the customer customise the product, visualize how it could look and generate a qualified lead.
Supporting dealers in getting their stock sold faster and for higher gains makes them more profitable and makes room for new models to be launched.