From Complexity to Simplicity

Point d’Ô, a renowned tile and bathroom showroom in Nîmes, France, has experienced a significant transformation thanks to the adoption of Spark Vision’s 3D sales software tools. Sébastien Beaufils, the visionary owner, shares his journey of embracing digital innovation to revolutionise the customer experience.

The Challenge of Traditional Design

Previously, Point d’Ô relied on another, much more complex, design software to help clients plan their renovation projects. This often meant spending unacceptably long time on realising even the smallest details, which led to disoriented, sometimes even frustrated, customers. Sébastien explains, “Innoplus, while powerful, was often cumbersome and time-consuming – without proper training, I would even say impossible – to use. We needed a solution that was intuitive and efficient.”

The Spark Vision Solution

Spark Blueprint emerged as the perfect solution to address Point d’Ô’s challenges. Its user-friendly interface and powerful 3D visualisation capabilities quickly impressed Sébastien and his team. So, the decision to switch to Blueprint was really easy.

But that was not all. Spark Vision also offered Spark Digital Showroom, a super-intuitive room configurator tool for inspiration and product selection, which can be used on the website or in-store. Addressing a different stage of the buying cycle and sharing material catalogues, Blueprint and Digital Showroom complement each other perfectly. The combination of the two software tools proved to be a true game-changer for Point d’Ô.

A Revolution in Sales

The impact of adopting Spark Vision’s 3D sales software tools has been profound:

Accelerated Sales Cycles: Being able to instantly find inspiration and identifying appealing product combinations, Spark Digital Showroom has led customers to make up their mind much faster.

100% conversion rate: By creating stunning 3D visualisations of the client’s room in minutes, Sébastien is able to close deals faster and more effectively. In fact, all sales opportunities now turn into business!

Enhanced Customer Satisfaction: Customers are thrilled with the ability to have their dream visualised within minutes, leading to reassurance and increased satisfaction.

Increased Revenue: The improved conversion rate and customer satisfaction have resulted in significant revenue growth for Point d’Ô.

Sébastien emphasises the ease-of-use and the impressive quality of the 3D renderings: “Spark Blueprint is incredibly simple and intuitive. After only a quick demo with the Spark Vision sales team, I was able to create stunning visualisations within minutes.”

“As soon as I installed Spark Blueprint,
I completed four projects in the next few days,
and every one of them was sold!”

When Spark Vision reached out for an onboarding training session, Sébastien politely declined: “Thank you, but there is really no need. As soon as I installed Spark Blueprint, I completed four projects in the next few days, and every one of them was sold! Since then, I’ve continued to use the tool and have achieved a 100% conversion rate thanks to the 3D solution.”

The high-quality images have significantly impressed our customers. “In just a few minutes, their dreams become reality, and what I show them is exactly what they’ll have in their own home in a few months’ time.”

A Revolutionary Showroom Concept

In addition to the impressive impact of Spark Vision’s 3D software tools on sales, Sébastien Beaufils has also revolutionised the traditional showroom concept at Point d’Ô. By the use of electronic locks with individual codes at the entrance and an online booking system, he provides his professional clients 24/7 access to the showroom. Thereby, craftsmen can collaborate with clients at their convenience, offering numerous benefits:

Flexible Collaboration: Craftsmen can bring their clients at any time, maximising productivity and responsiveness.

Enhanced Customer Experience: Customers can visualise their dream spaces at their own pace, leading to more informed decisions and increased satisfaction.

Stronger Client Relationships: 24/7 access fosters stronger relationships between Point d’Ô and craftsmen, as well as between craftsmen and end-customers, building trust and loyalty at all levels.

A Bright Future

By combining cutting-edge technology with a forward-thinking approach, Point d’Ô has set a new standard for excellence for tile and bathroom sales in the region.

As Point d’Ô continues to grow and evolve, Spark Vision’s solutions will remain a cornerstone of their success.