In today’s fast-paced world, customers demand clarity and efficiency. At Dansani, a leading provider of stylish bathroom solutions, these expectations have driven them to embrace innovative tools to stay ahead.
Line Sofie Jørgensen, Dansani’s Showrooms Manager, shares how Spark Blueprint has revolutionised their design and sales process.
Buying a new bathroom can be a challenging process. With so many options and limited space to work with, it’s often difficult to see the bigger picture – especially for those who struggle to visualise the final result. “Our customers had a hard time understanding what their new bathroom would look like,” Line explains. “There are so many questions like, ‘Will the vanity unit fit?’ or ‘Can the door still open?’”
This is where having a powerful 3D planning tool becomes essential, turning uncertainty into confidence. Before Spark Blueprint, Dansani relied on a robust but often cumbersome design tool. However, it was more of a CAD program, designed for technical tasks rather than for customer-facing sales. It just wasn’t intuitive enough to answer these questions ‘on-the-fly’ during consultations.
Moreover, the previous system required significant training to become proficient. Line recalls, “Even after extensive training, I found it challenging. It’s a quite complex tool with many functions, but you rarely use most of them – and finding what you need can be tricky.”
Dansani transitioned to Spark Blueprint in 2022, and the results have been transformative. “Blueprint is so much quicker and user-friendly,” Line enthuses. “I had just one quick demo with Spark Vision’s representative and then I was ready to go!”
The tool fits seamlessly into Dansani’s customer-focused workflow. From initial planning sessions to final proposals, Blueprint allows Line to collaborate with customers over a couple of meetings, refining designs until they’re just right. “Customers today don’t have a lot of time, and Blueprint helps us make the most of every moment,” she explains.
With Spark Blueprint, Dansani has seen remarkable improvements:
Enhanced Visualisation: Customers can instantly see how their dream bathrooms will look, and the render quality is stunning.
Error Elimination: Design mistakes are caught early, saving time and resources.
Stronger Customer Commitment: “When we provide detailed drawings and renderings, customers feel we’re invested in their project. This loyalty goes both ways, which leads to more conversions,” says Line.
Increased Order Values: By visualising the entire space, it’s easier to upsell matching shelves and accessories, growing the order while enhancing the overall design.
Line sums it up: “Blueprint gives us and our customers a shared vision. They see that we care, and that makes them committed too.”
Spark Blueprint also shines in designing Dansani’s partner showrooms. Besides creating individual bathroom designs, Line uses Blueprint to craft expansive exhibitions, transforming large, open spaces into engaging displays of bathroom environments. “These showroom projects can span up to two floors, covering 200 square metres each,” Line notes. “Blueprint scales effortlessly to handle complex, large-scale designs just as effectively as smaller ones.”
The intuitive interface of Spark Blueprint allows her to manage change requests with ease. “It used to take hours with our old software. Now, I can update proposals in 30 minutes. Plus, the renderings look much cooler!”
Line believes Spark Blueprint is a must-have for any Dansani retailer. “Honestly, I don’t know why anyone would choose a more complicated tool when something so intuitive exists!” she says with a smile. The simplicity and speed of Blueprint have made it indispensable for Dansani.
Reflecting on the journey, Line adds, “Blueprint doesn’t just make my job easier – it helps me create something truly special for our customers. Seeing their excitement when everything comes together is the best part of the process.”
For Dansani, Spark Blueprint is more than a tool; it’s a partner in crafting beautiful designs and unforgettable customer experiences.
